CHARGES are set to increase by ten per cent at council-run car parks, with traders fearing the price hike could deter shoppers.
Derbyshire Dales District Council hopes £148,000 will be generated by the proposed increases as it bids to balance the council revenue budget – but business bosses say the move will affect tourism and trade.
Shirley Johnson, secretary of Matlock
Business Group, said: "We need all the help we can get at the moment and we certainly don't need a price increase. This would not be helpful for traders."
Roger Lownsbrough, chairman of Bakewell Chamber of Trade, added: "This will be greeted with amazement and disappointment. I think it speaks volumes about the imagination and understanding that the council have got about the problems we face."
District council officers are recommending new fees are brought in from April 1 to keep pace with inflation. Charges were due to be increased last year but because of the financial climate that increase was deferred. Charges were last increased in 2006.
The proposed new tariff will be £1.10 for a one hour's stay, two hours from £1.50 to £1.70 and a day ticket from £4.50 to £4.70. Discount season tickets are to increase to £220 per year and coach charges would increase to £5.20.
Traders have also called for more short-stay parking fees in a bid to to increase the turn-over of shoppers.
District councillor Collin Swindell, who is manager of Cornerstone shop, in Bakewell, said he had received complaints from concerned traders.
He added: "Everybody is literally crying out for a break. This is just another blow.
"It's not just traders I've had complaints from, customers have said it is easier to go to Peak Village or Meadow Hall where there is no charge. It is deterring tourism and deterring trade."
Cllr Carol Valentine, chairman of the district council's partnership and regeneration committee, said: "Times are tough and all of us, including local councils, are affected by rising costs.
"Local people told us in our most recent Citizens' Panel survey that they had a strong preference for balancing the budget with a mixed approach of increasing fees and charges and council tax, rather than reducing services.
"We do not believe the small increases will deter visitors from parking in the Derbyshire Dales – particularly as the rates compare favourably other local authorities in Derbyshire and in other tourist destinations such as the Lake District and the Yorkshire Dales.
"We would stress however that no change is proposed to residents' parking concessions, which allows local people to park free every day of the year up to 11am and after 4pm."
The review of charges is set to be discussed in Matlock Town Hall on Thursday, January 14.