Arc is not an original name

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Being puzzled about the name of the new Matlock Sports Centre, I Googled ARC and guess what came up? Apparently ARC or Arc has been used three times already by Amey Roadstone Corporation, Association for Real Change and, wait for it, Antenatal Results and Choice.

How original, and how much did that item of marketing genius cost?

Brian Spencer

Hackney Road

Hackney