Author’s shop guide

THE Dales answer to Mary Queen of Shops has written a new book.

Business expert and author Lynn Allison, of Bonsall, has released her book Catching The Chameleon which outlines the mistakes made by retailers through the eyes of the customer.

During Lynn’s 20-year marketing career and spare time dedicated to shopping, she has looked at the relationship between the British high street and the customer.

Lynn’s retail revamp includes retailer errors and how to solve them through transforming retail thinking, which in turn creates ways to deliver exceptional customer service.

The book offers a guide for retailers to revolutionise the way they sell their products.