Shoppers asked to stay independent

Independence Day: The shops on Firs Parade in Matlock who will be taking part in Independence Day.
Independence Day: The shops on Firs Parade in Matlock who will be taking part in Independence Day.
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A MATLOCK business is asking people to support their local shops as part of the country’s own fourth of July celebration.

Independents’ Day is a British take on the famous American celebration of liberty.

The campaign encourages people to buy just one thing in an independent local shop on July 4 in a bid to boost local trade.

Shirley Johnson, who owns Geisha, in Firs Parade, Matlock, is all for the idea and wants people in the Dales to get on board too.

“Without local independent businesses in town where is the town centre?” the Matlock resident asked.

“Without shops you haven’t got a hub, you have not got a town centre that people can nip into and get what they want.

“There is shopping on the internet – but it’s nice to go into Matlock with your friends and do a proper bit of old fashioned shopping.”

Last month Matlock Town Team launched its Totally Locally campaign, urging shoppers to support their local businesses.

The group argues that if every adult in Matlock spent just £5 a week in local shops instead of in big supermarkets and online it would boost the economy by £2.5million a year.

Shirley added: “I have seen Independents’ Day advertised in some of the trade magazines and I just thought it would tie in with the Totally Locally campaign.”

Further information on Independents’ Day is available by visiting the ‘Independents’ Day’ page in Facebook.

Information on Totally Locally can be found by visiting totally–locally.co.uk/matlock