Severn Trent Water chiefs have renewed warnings not to swim in their reservoirs during the summer holidays.
It follows a series of recent tragedies across the country.
James Jesic, water production manager from Severn Trent Water, comments: “It saddens me that further reservoir swimming deaths are reported across the country recently. We have a simple message for the region – stay safe and don’t swim in any of our reservoirs.
“During the school holidays there’s a temptation for youngsters to swim or paddle for fun, but it is incredibly dangerous. The water is cold and rarely gets above eight degrees, this affects both people’s ability to swim and think clearly. There are hidden currents and obstacles beneath, including pipes that draw water, which can catch even an experienced swimmer unawares. Set an example for others by staying well away from the edge of the water.”
To further drive home the severity of not listening to the warning, ROSPA, a charity dedicated to accident prevention, reports that there are about 260 accidental drowning deaths in inland waters each year - about 60 per cent of the total number of accidental water deaths.
Severn Trent Water has visitor focussed reservoirs that have alternative activities available year round.
James added: “Without swimming or paddling there’s a still lot of fun to be had at all of our visitor sites including the Upper Derwent Valley in Derbyshire.
“Visitors can discover wildlife and birds, cycle, walk, run or relax with a picnic. There’s also lots more information about activities and events on our website: www.stwater.co.uk/reservoir-activities.”