MOVES to “beef” up the donations for a worthwhile cause were taken this week at Bakewell Livestock Market.
Celebrating St George’s Day, patriotic farmers collected donations for Help For Heroes which raises cash for soldiers wounded in action.
Run by Bakewell-based auctioneers Bagshaws, members of the market were also marking Great British Beef Week.
Now in its second year, the week is organised by a group of women farmers who, under the name ‘Ladies in Beef’, set out to champion the cause.
Derbyshire’s Lady in Beef, Angela Sargent who farms at Etwall, led the event on Monday.
She said: “The Ladies in Beef mission is to promote the quality and versatility of British beef and encourage everyone to enjoy it as part of a healthy balanced diet.
“Here in Derbyshire, livestock farming is an integral and important part of the fabric of our beautiful countryside, supporting not just the environment but the rural economy too.”