A Matlock lingerie shop is urging shoppers to support needy African women by donating unwanted bras.
Shirley Johnson, owner of Geisha, in Firs Parade will once again be collecting unwanted lingerie to send to under-privileged West African communities.
Last year’s scheme saw generous customers donate 1,800 bras.
Shirley said: “Many women have unwanted bras that they are not really sure what to do with. I think people are pleased to find a good home for them.”
Shirley decided to start the bra collection after reading about charity Knickers 4 Africa in a trade magazine.
TShirley added: “Underwear in Africa is expensive and may not be at the top of a mother’s shopping list but simply by owning underwear, a woman in Africa is given prestige, is considered to be more independent and assertive and is therefore less likely to be assaulted.
“Please bring any unwanted bras you have in good condition to Geisha and show these women that the ladies of Matlock care.”