The official tourist board for the Peak District and Derbyshire has had its budget cut.
David James, chief executive of Visit Peak District and Derbyshire, insisted it was “business as usual” at the organisation after Derbyshire County Council slashed £30,000 from its £250,000 budget.
The county council said it had to make the decision because it is facing £127m cuts over four years.
Mr James said: “Despite this cut, we’re still alive and kicking – it’s very much business as usual. Like a lot of people in the public and private sector, we’re having to do more with less. It’s a difficult time for everyone.”
Mr James said no jobs were at risk as a result of the announcement. He added that the organisation would work to secure more sponsorship deals in a bid to plug the funding shortfall.
Cllr Andy Botham, the county council’s deputy cabinet member for jobs, economy and transport, said: “We’re having to make some very difficult decisions at the moment as a result of Government measures. I hope this decision will not lead to fewer people visiting the area.” Cllr Botham added that Visit Peak District and Derbyshire does a “wonderful” job of promoting the area.