Matlock’s Wilkinson store is urging its customers to help support their charity of the year, Age UK, by donating their old winter coats.
The store, on Bank Road, wants to raise extra funds to keep elderly people in the community warm this winter.
Collection points have been put into Wilkinson stores for customers and staff to donate their old winter coats to be sold on through Age UK shops, with all profits going to Age UK’s vital winter warmth projects.
Each winter, at least 250 elderly people die needlessly from the effects of cold weather.
Over 360 stores across the country will be taking part giving their customers and staff the opportunity to donate until January 31.