The media spotlight has been turned to the treasures of the Peak District in a bid to boost tourism.
Lucky journalists from across the globe were invited on a sight–seeing tour organised by Visit Peak District and Derbyshire and VisitEngland.
The two tourism agencies joined forces in a bid to demonstrate what the area has to offer and remind people that there is more to England than just the capital city during the Olympic and Paralympic Games.
The tour marked the upcoming 200th anniversary of the publication of Jane Austen’s classic novel Pride and Prejudice as well as the brand new Summer Nights Outdoor Film Festival currently being staged by QUAD, in Derby.
Highlights were visits to Chatsworth, Kedleston Hall and Haddon Hall, which have all been used as film locations.
The journalists enjoyed Sunday lunch at The Peacock at Rowsley, where various famous actors have been guests over the years, such as Keira Knightley, Colin Firth, Eric Bana and Dame Judi Dench.
David James, chief executive of Visit Peak District and Derbyshire, said: “While the media spotlight was understandably concentrated on London throughout the Olympic Games, our focus over the past year has been to develop ways of capitalising on Britain’s ‘moment to shine’.”
“A lot has been said recently about the Olympic legacym – and we see it as a great opportunity to boost the Peak District’s profile on the world stage and hopefully bring in more business to benefit the local, regional and national economy. We’re very grateful to all the businesses and organisations that contributed to the weekend’s success.”