Tourist marketing campaign expands

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Tourism marketing campaigns last year generated just over £40 million new figures have revealed.

The work led by Visit Peak District and Derbyshire expanded to include walking festivals, thematic short breaks, well dressings and gardens.

The visitor guide brought in £66 for every pound spent on the campaign compared to the return of £44 for every pound invested in 2009.

The evaluation also revealed that the tourist board’s website was a key tool in generating interest.