Businessman left deflated after being told to remove giant Santa

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A businessman has been told to remove an inflatable Santa from outside his store.

Chesterfield Borough Council has asked James Holmes to remove the figure from outside his Christmas Shop in the town’s Market Place.

Mr Holmes said: “People love this inflatable Santa – it really raises a smile.”

Cllr Terry Gilby, executive member for planning at the borough council, said: “Mr Holmes was made aware last year that he needed advertisement permission to display the oversized inflatable outside the shop.

“He chose not to make an application this year and so has been asked to remove it.

“We are happy to work with Mr Holmes to find a more suitable location for Santa in the town centre.”