Businesses in Matlock and Matlock Bath are set for a summer boost – thanks to a new railway promotion.
East Midlands Trains is offering special evening fares for passengers travelling on the Derwent Valley line, from Derby, Duffield and Belper, starting at just £3 return, throughout the summer.
And there are hopes that this will lead to a boost in the number of people coming into the towns into the evening.
East Midlands Trains has teamed up with traders in Matlock and Matlock Bath to offer passengers using the evening fares a range of discounts on food and drink at 15 businesses in the towns.
John Lewis, landlord of the County and Station, on Dale Road, in Matlock Bath, is one of the business owners taking part in the scheme.
He said: “I hope that it will work, for everybody’s sakes. It can’t do Matlock Bath any harm.
“Anything that attracts the tourists here in the evening is to be welcomed. The day tourists tend to go home at about 6pm, so these evening fares will help keep the trade going for those businesses that stay open later.”
Lauren Lees, manager of the Princess Victoria, on South Parade, in Matlock Bath, said: “It’s bound to bring more people in, I think it’s definitely going to be a good thing.”
The special £3 evening train fares apply to stations from Derby onwards after 6.15pm Monday to Saturday and after 4.30pm on Sundays.
The last train leaves Matlock at 22.55pm from Monday to Saturday and at 22.46pm on Sundays. The promotion will run until September 3.
Further details can be found at www.eastmidlandstrains.co.uk/derwentvalleyline.