fairtrade inspectors will be on the hunt for ethical shoppers at an event in Matlock on Saturday.
To mark Fairtrade Fortnight – which runs until March 13 – campaigners from the town will be hosting an event in Crown Square.
The celebration will see famous detective Sherlock Holmes and his magnifying glass searching for Fairtrade labels.
This year’s annual appeal is focusing on cotton and will be encouraging shoppers to ‘show off their labels’ by buying Fairtrade certified clothes and give farmers in India and West Africa a better deal.
A national record-breaking attempt to create the world’s largest and fairest string of bunting will be taking place, with events set to be hosted across the Dales.
The community of Wirksworth has set itself a challenge to decorate over 400 triangles of Fairtrade cotton bunting and on Saturday the farmers market will be giving shoppers the chance to decorate a triangle from 10am to 2pm.
Jo Hasbury, of the Wirksworth group, said: “We want to highlight the fact Fairtrade is not just about food it is very much about all the products we buy and use on a daily basis. Most derive from third world countries and generally farmers aren’t being paid fairly.”
Jo added that ethical clothing was now an affordable alternative and in May the group is hosting a Fairtrade fashion show, working with students from Anthony Gell School and AIRR Clothing, of the Market Place, which offers Fairtrade clothes.
Jo said: “Fairtrade fashion is now not as expensive and in some cases is affordable compared to other clothes.
“A lot of cotton producers are working with dangerous chemicals which are polluting the environment.
“When you buy Fairtrade organic cotton from a third world producer you can ensure they were paid fairly for their product and it was grown in an environmentally friendly way.”