It’s Leap Day today - traditionally the day when women everywhere may be thinking about popping the question to their partners.
Tiffany Wright, who runs a romance business with her sister Amanda, is used to dealing with top-end clientele who are prepared to fork out thousands of pounds for the perfect proposal.
They either offer tailor-made ideas to clients or can organise the moment for them and help to relieve the nerves.
But while it's normally men coming to them for help, they've been inundated with requests from women looking for a last-minute vote of confidence before February 29.
Tiffany loves to organise unique and wacky proposals, and says that a woman proposing to a man can be touched by lady luck - 100 per cent of her clients proposals have ended in a 'yes!', she said.
Tiffany added: "The number of women proposing is clearly on the rise and I think that is because women are getting more confident.
"They are realising how they shouldn't have to wait for the guy and they are finding they want to take the opportunity.
"I think a part of that is because there's still a taboo about women proposing and they are nervous about their partner saying no and worried about people thinking they are desperate.
"But because there are no rules about women proposing it's actually really lovely because they can make their own up."
The wedding expert, 36, started her business The One Romance while waiting for her own chap, Patrick, 34, to get down on one knee. The two are now married.
And she's now offering tips to women who want to switch it up a bit this year, after being approached by dozens of ladies hoping to pop the question.
She added: "When the men come to us they tend to want us to help them do the whole thing and it's usually a big gesture.
"There aren't any kind of rules for women wanting to propose so they come to us for help with ideas but then quite often they go away and organise it themselves.
"Another thing we have noticed is whereas men are mainly about showing off, the women who are proposing seem to keep it a lot more private.”
When it comes to the traditional ring, or a ring given to a man known as a 'mangagement ring', Tiffany said some women instead like to buy a gift such as cufflinks or a watch.