Partnership welcomes return of biker campaign

Derby and Derbyshire Road Safety Partnership has welcomed the forthcoming return of a government campaign warning drivers to watch out for motorcyclists.

The campaign – which will run until March 31 – will feature TV, radio and petrol forecourt advertising. The adverts are designed to make drivers think about the lives of riders and the people who would miss them if they were killed.

During the campaign, the government will be working with partners to raise awareness of development training for qualified motorcyclists and the importance of wearing appropriate safety gear when riding.

Partnership chairman Mike Ashworth said: “Bikes are easy to miss because they are so much narrower than cars. This Named Rider campaign encourages drivers to be vigilant by getting them to think about the life of the person behind the visor.”

Mike added: “Bikers can make themselves easier to spot by using choosing riding gear that is fluorescent during the day and reflective at night. They can also improve their skills through rider training.”

Qualified motorcyclists can improve their skills for just £50 with Derbyshire BikeSafe. The workshops offer:

a classroom session covering safe riding techniques; and a two-hour assessed ride.

At the end of each workshop, riders will receive feedback about how to improve and the BikeSafe assessor may recommend an advanced riding qualification.

BikeSafe is a national scheme devised by police motorcyclists.

For more details call Andy Adlington, the road safety partnership’s motorcycle project officer, on 07827 308480 or visit