Run raises cash for Poppy Appeal

Derby continues to hold its own Poppy Run grow, thanks to several business people teaming up with Christine Selden of the Royal British Legion Derbyshire to organise the second run taking place at Pride Park Stadium starting at 11.00am on Sunday, October 27.

Christine is working with Peter Motley of The Business Network East Midlands (BNEM), who helped pull together a number of Derby based businesses work to get this event up and running.

Christine said: “Following the success of last year’s run, raising over £2000 we are pleased it is running again. The Royal British Legion is one of the UK’s most trusted and respected charities’ as they safeguard the welfare, interests and memory of those who are serving or who have served in the Armed Forces.“

Peter Motley said “We were inspired by Jim Cowan, and wanted to support this cause and give the fun runners and family strollers in Derby an event that would inspire them to carry on the Olympic enthusiasm”. “We have been really pleased by the support we have had from Derby County and the businesses in Derby that have got involved”.

The non-competitive run will be open for all sections of the community to enter and run, jog or even walk the 5km routes. Peter is keen to get business people with families, involved and help the Royal British Legion get closer to the business community in the city.

John Vicars, Vice President of Operations, Derby County Football Club said: “We were happy to support Christine and Peter, as The Poppy Appeal is for a great cause and we all know someone who is currently serving or who has served in the Armed Forces.”

Each Poppy Run will be organised by a local organiser, coordinated and supported centrally by Jim Cowan of Cowan Global and participants will be able to enter online or by post and will all be encouraged to raise funds for the Poppy Appeal by raising sponsorship from friends, family and work colleagues. All finishers will receive a souvenir medal and those raising over £250 will receive an exclusive ‘250 club’ Poppy Run T-shirt.

Jim, who runs a successful strategy consultancy called Cowan Global, added: “The Poppy Run will increase the number of events and venues each year with a target of a minimum of 100 Poppy Runs taking place in 2016 with participant numbers potentially totalling 50-100,000+

Thus the Poppy Run will soon become an important part of local event calendars up and down the country while presenting a highly visible national profile for the Royal British Legion Poppy Appeal and for our corporate partners.”

For more information or to enter the Poppy-Run please visit