Sainsbury's apologises after 'husband' Valentine's cards more expensive than 'wife' ones

Supermarket giant Sainsbury's has apologised - after it was found selling Valentine's cards for husbands at a higher price than those for wives.
The similar cards were mismatched in price.The similar cards were mismatched in price.
The similar cards were mismatched in price.

It was pointed out that a card for a wife was on sale at £2 - while a similar one for husbands was priced at £2.50.

Sainsbury's has promised to sell cards at the same price after eagle-eyed shopper Julie Marlow tweeted an image of the two cards side-by-side yesterday morning, and asked Sainsbury's: "Why do I have to pay 50p more for a card for my husband than he has to spend for virtually the same card?"

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The supermarket said it would make sure both the cards were priced at £2 from Thursday.

The two cards have the same white background, both feature images of felt dogs and a felt heart, and both are part of the Sainsbury's Home range, but the card titled "For My Wife" was priced at £2, and the card titled "For My Husband" was 50p more expensive.

The Sainsbury's Twitter account later replied to Julie saying it "didn't seem right."

A Sainsbury's spokesperson said: "We appreciate this being brought to our attention. We've looked into it and you’re right, we made a mistake. Both designs are now available in store for £2."