Soap company hits the big time

A BAKEWELL soap company is celebrating the news that three of its products have been shortlisted for a prestigious national award.

The aptly named Bakewell Soap Company entered several products into Beauty Magazine’s 2012 awards.

Anthony Allen, director and chief soap maker at the company, said: “As a small business in a very competitive market, it’s great that to be competing against big names like Garnier and Neutrogena.

“It should hopefully raise the profile of the business – and Bakewell – in a massive way.”

The awards ceremony is being held at the Royal Albert Hall in London on November 15.

The evening will be hosted by TV star Denise Van Outen.