Derbyshire Road Safety Partnership has welcomed a government campaign warning drivers to watch out for motorcyclists.
The Think Bike-Think Biker campaign will target drivers using radio adverts, radio sponsorship and petrol forecourt advertising. There will also be online adverts reminding drivers to look out for bikers and Facebook activity aimed at motorcyclists.
The campaign encourages drivers to be vigilant by getting them to think about the lives of riders and the people who would miss them if they were killed.
Partnership chairman Mike Ashworth said: “Bikes are easy to miss because they are so much narrower than cars. Bikers can make themselves easier to spot by using choosing riding gear that that is fluorescent during the day and reflective at night. They can also improve their skills through rider training.”
Derbyshire BikeSafe’s training course costs £50 and riders learn safe riding techniques and take part in a two-hour assessed ride.
BikeSafe assessors provide advice about how to improve and may recommend an advanced riding qualification. For more details visit www.bikesafe.co.uk