Emma-Louise is up for an award

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Stunning clothes designs first seen at a University of Derby Graduate Fashion Show could gain their designer a coveted Midlands Fashion Award later this week.

Emma-Louise Bishop-Caines completed her BA (Hons) in Fashion Studies degree course this summer, gaining a First. She was recently offered a design assistant role with ASDA supermarket’s fashion label, George.

On Friday, Emma-Louise will discover if she has won the Young Designers category of the Midlands Fashion Awards 2014, for which she is one of eight shortlisted. The prestigious Awards’ winners will be announced at a ceremony at the City of Birmingham Symphony Orchestra Centre in Birmingham.

Emma-Louise will be showing the collection she originally created for the annual Graduate Fashion Show, held at Derby Theatre in June, at which Fashion Studies’ students completing their course displayed their final collections before the public and industry representatives.

Her collection aims to deliberately challenge accepted gender norms in fashion. Emma’s womenswear is influenced by the tailoring usually associated with men’s sports and formal clothing, her menswear designs in turn reference the lengths and softness usually seen in women’s dresses and skirts.

Emma, 23, said: “I am absolutely delighted to have been selected as a finalist for the Midlands Fashion Awards.

“I’m a great believer in using fashion as a way to inject artistic design into everyday life. The skills I learnt on my University of Derby course, for instance in laser and pattern cutting, and shaping garments, have fed directly into my collection.”